BIBIGO USA
Digital and PR strategy positioned this global brand for their New York City debut.
From the Korean word to “mix,” combined with “go,” Bibigo represents a line of products that are delicious, convenient and authentic. As the number one food company in Korea with more than 60 years of experience, Bibigo and its wide range of grocery products and in-store experiences offer the perfect balance of nutrition, flavor, texture and color.
The Client
Bibigo USA
The Set
Brand Messaging
Public Relations
Marketing + Digital Strategy
The Goal
To enter the New York City market featuring a dine-in and take-out location at the iconic Rockefeller Center.
The Outcome
A successful restaurant launch via strategic public relations and social media efforts, emphasized by thoughtful marketing strategy.
Strategic digital partnerships supported a thoughtful restaurant launch to spread the word with New York City diners.
Press coverage across print, digital and TV outlets from The New York Times and Good Morning America to Eater reached target audiences for maximum opening momentum.