LYBBIE
Developing the brand foundation for an innovative, multi-faceted woman-founded startup that prepares parents for a successful and sustainable breastfeeding experience.
Lybbie empowers parents with the personalized support, confidence, and tools to develop and maintain a healthy milk supply, prioritizing the overall health of mom and baby.
The Client
Lybbie
The Set
Brand Development + Strategy
Brand Messaging
Investor Relations
The Goal
To develop and create a branding house to support the market launch of the Lybbie brand, website, and app; and to build a strong brand deck for fundraising efforts.
The Outcome
Clearly-defined mission and brand messaging, a new logo, and a portfolio of custom visual assets that all seamlessly integrate into the brand's internal and external touchpoints, providing a differentiated user experience for maximum breastfeeding success.
A bold yet sophisticated logotype and accompanying hand drawn brand marks bring balance to Lybbie's brand visuals, all grounded in a soothing and differentiated color palette that extends across the brand's digital presence.
The brand's messaging house is rooted in offering support, stability, and resources to all families—featuring a strong brand statement, essential core values, pillars, and keywords that unify the brand across all of its materials.
Following our brand development efforts, we used Lybbie's foundation to create a pitch deck for fundraising efforts, which clearly and professionally communicates the brand's mission, goals, aesthetic, and omnichannel brand alignment to potential investors and partners.
