LUCY’S MARKET
Elevated brand creative, art direction, styling, and web design has enhanced the customer experience for an upscale local market.
Lucy’s Market is a luxury one-stop shopping destination with a growing online presence. Since its flagship Atlanta opening in 2009, this women-owned and -operated market has offered an unmatched mix of fresh seasonal produce, gourmet prepared food, unique homewares, fresh floral arrangements, and customized gift baskets.
The Client
Lucy’s Market
The Set
Brand + Photography Standards
Website Design + User Experience
Marketing Strategy
The Goal
To refresh the Lucy’s Market brand while maintaining the spirit and heritage of the business, nurturing current customers and acquiring new ones through vivid visuals and succinct messaging across all channels
The Outcome
A marketing strategy that drives customers to the updated Lucy’s Market ecommerce website, growing sales exponentially while reinforcing the brand’s curated and personalized offerings from season to season
Homepage heroes showcase sumptuous local offerings and curated items from Lucy's Market.
“Kelley brought new life to Lucy’s Market with a brand and website refresh, creative communications strategy, and branded photography direction. With her help, we’ve nurtured our relationships with longtime customers, and we’ve reached new audiences, bringing the market’s spirit and unique offerings to hundreds of new homes in and outside of Atlanta.”
—Kim Wilson, Founder
Bright, styled images highlight the market's upscale assortment and are used across social media, blog posts, weekly newsletters, and in-store signage.
