CAROLINE ANN COLLECTION
Branding a luxury womenswear line with visuals, messaging, web design, and packaging.
Caroline Ann Collection offers sophisticated, punchy womenswear that empowers consumers to make bold sartorial choices while maintaining enough ease for wherever their (every)day takes them.
The Client
Caroline Ann Collection
The Set
Brand
Website
Collateral + Packaging
The Goal
To launch the Caroline Ann Collection brand with a strategic omnichannel approach supported by compelling brand assets
The Outcome
A cohesive digital presence and elevated customer experience that helped the brand make a splash and continues to drive sales and brand loyalty
Vibrant color and geometric graphics are at once modern and timeless, and these elements contribute to a holistic and memorable brand experience across digital and print.
The Caroline Ann. website is the brand's key sales tool, boasting intuitive navigation, full-screen content blocks, and a seamless, unmistakably branded shopping journey.
“I knew Kelley was brilliant from the first few minutes of our initial consultation call. When you build your own business, it can be hard to turn over responsibility to other people—but I always believed Kelley would not just protect what I was building, but make it better. Over the years, Kelley has helped refine my ideas and bring them to life beautifully. In the process of starting my fashion line, Kelley has also been an amazing creative mentor to me and helped me mature in this industry. She's such a blessing, and I'd recommend her to anyone!”
—Caroline Ruder, Founder
Collateral and packaging for Caroline Ann. carry the brand's message and personality, including seasonal lookbooks, luxe hang tags, and collectable shipping containers.
