RECESS
Helping an emerging, technology-focused hospitality brand prepare for fundraising and growth.
Recess is a tech-powered restaurant building a new approach to balanced, everyday dining. The fast-casual hospitality brand offers a satisfying, flexible, and playful menu of thoughtfully-crafted food, made to make you feel good.
The Client
Recess
The Set
Brand Strategy
Brand Messaging + Mission Statement
Talking Points + Investor Messaging
The Goal
To pivot the brand’s messaging and positioning to highlight technology and differentiation.
The Outcome
Updated key brand messaging, mission statement, and pitch materials to utilize across the brand’s platforms.
An updated mission statement showcases the brand’s momentum from a single-concept restaurant to a technology-forward hospitality brand.
"Rachel helped Recess re-shape our customer messaging and develop a growth-focused brand strategy. She worked with the broader team both professionally and collaboratively to establish distinct brand pillars. Her prior hospitality experience proved invaluable to refining our company elevator pitch to resonate with multiple audiences. I would recommend her to anyone looking to create or refresh their brand story."
—Erik Göranson, CEO
With clear and defined brand messaging, we crafted a brand story that seamlessly flowed from a brand overview to an elevator pitch to share the brand’s point of view across assets.