MOM BRAIN
Full brand development for a mom-owned community and scheduling startup for busy moms and parents to help them rediscover themselves and their city.
Mom Brain was founded to help parents and families find the time—and support—they need to discover their city, get organized, and plan for the quality time and activities that get them moving forward.
The Client
Mom Brain
The Set
Brand Development + Strategy
Website Design + Development
Brand Messaging
Marketing + Launch Strategy
Editorial Strategy + Content
The Goal
To help build the Mom Brain brand to prepare for a timely Mother's Day launch complete with a robust editorial site and strong brand identity.
The Outcome
Custom-build brand visuals and messaging, an editorially grounded website and robust editorial strategy to launch the brand to the Denver community and position for scale and growth.
An inviting and striking logo set the foundation for the parent brand that is anchored in a digital presence. Mission-driven brand messaging was essential to create an editorial strategy and value proposition that could carry the brand through its growth and technology development.
A well-branded homepage acts as the user's first introduction to the Mom Brain brand, including an intuitive interface, consistent brand messaging, and engaging editorial copy. The site was built with growth in mind, to scale the editorial and larger brand presence as the company grows.
Using our brand foundation, we built a robust editorial strategy to set the Mom Brain site up for long-term, sustainable content using the internal team of experts and a marketing strategy to seek contributors who can stay within the standards built for the brand's unique voice and perspective.