VIEWFI
Full-service brand development, website build, and strategic operational and marketing support for an emerging MSK tech company.
ViewFi was founded with a determination to build a technology—and a community—that provides a better path to hybrid care, mitigating costs and improving patient outcomes. Today, ViewFi offers an intuitive, seamless, and supportive MSK care solution that prioritizes the patient’s unique path to diagnosis, treatment and expedited healing.
The Client
ViewFi
The Set
Brand Development + Strategy
Website Design + Development
Brand Messaging + Public Relations
Marketing Strategy + Collateral
Organizational Development
The Goal
To help ViewFi pivot from a B2B business and prepare for a consumer-facing launch with a multi-vertical focus in the healthcare industry.
The Outcome
Updated brand messaging and visuals, a new multi-funnel website, marketing and sales collateral, and a targeted go-to-market strategy set the ViewFi brand up for a strategic launch and fast-paced growth.
A polished logo update helped establish cohesive visual standards, while updated brand messaging was pivotal in identifying ViewFi’s mission and value proposition to carry the brand across all channels.
The updated ViewFi website offers an end-to-end user experience, introducing the brand's updated messaging and custom visuals to five new B2B and B2C audiences.
Strategic marketing templates built a structure and strong brand foundation to ensure consistency, both on digital platforms and across tangible materials.